Description

 Whatever Happened To The British Motorcycle Industry.
By Bert Hopwood, The Classic inside story of the British Motorcycle Industry's rise and fall.

Here is the long awaited re-issue of Bert Hopwood's classic book, with a new introduction by Steve Wilson. This tells the true story of what caused the dramatic decline of the British motorcycle industry at the time when it had to face up to increasing competition from foreign manufacturers.

Having spent his entire working career within the industry, eventually serving on the Board of both Norton Motors and BSA Motorcycles, Bert Hopwood was well qualified to give a balanced view of what went wrong, even though the industry had both the expertise and advanced prototype designs.

Had not the decision been taken to wind up BSA Motor Cycles, the series modular designs from Hopwood and his colleague Doug Hele presented to the Board on that very day, could have taken the company into the eighties. At the time of first publication this was the book that had been eagerly awaited for so long, the inside story that settled many an arguement amongst those less well informed about the reasons for the decline of such a great industry.
Illustrations: some black and white photographs and illustrations

OUT OF PRINT – NO LONGER AVAILABLE